In response to Will Redding, GE and marketing.

The question asked is why don’t all companies market themselves like GE? After not reading the article that is being talked about( not provided) But from informal knowledge, I do know that GE is a very broad company, while first starting with a few products, has had the opportunity to be a jack of all trades sort of company. The only reason why I can think of, is bigger companies send their marketing business out to marketing companies because they haven’t been successful in the past and they put more trust into someone that has done the research, and has the cliental to advertise effetely.  Then with other companies that might be smaller, just don’t always have the resources to have a marketing department. The Research and Development department sometimes take up the most resources and if not done right they could be wasting money. 

Consistent market growth = Successful market concept

With the Market at  consistent growth with products creates more wants and needs. The continued growth of products is successful in the marketing concept. The definition of marketing is the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. While developing products does make a successful market and marketing strategy. The increase of products goes with the philosophy of production orientation. The more the manufacture develops, the more needs need to be filled. Customer satisfaction is important to maintain for a company, and for a customer to be loyal to a company. In my mind, the marketing concept will always come from a production marketing point of view. This is the type of philosophy that focuses on the internal capabilities of the firm, rather than the needs of the customer. The production way, is not bad, when the economy is doing well. If we didn't have this type of philosophy than there would be no new products for the consumer to indulge in.