This is a response to an article about Marketing a new product for battling dog breath. Found on Yahoo Finance.com
Through the research of the mouth, it is said that bad breath comes from bacteria on a the toungue rather the teeth. Tongue scrapping is a common practice in other parts of the world, but in the US, the CEO of Orabrush admits that it’s not common in the US. So, one thing people hate more than their own bad breath? DOG BREATH. Instead of focusing on marketing to people, they would market to dog owners, making a tongue scrapper for dogs. By creating a scrapper with a beef flavored paste, the dog just licks the scrapper. Instead of struggling with your pet, you are giving them a treat. And in the long run, you are benefitting. The result of this product is a happy owner! No longer nauseating dog breath.
I saw this Youtube marketing video a while back, I don’t even own a dog, and I thought it would be a fantastic idea. This company took orders for their new idea, instead of just putting it on shelves. And this worked for them!
This is the Human orabrush that didn’t catch on in the US.
