As a consumer, looking at Gap investing time and money for a cause, Does benefit Gap. As a young consumer, I want to know where my money is going and hope that it's doing good. The fact that I am not the only person that wants that opportunity to mean well is where Gap benefits. To me, Gap has the same ideas about giving back to the world.
On the other hand, I do not agree that the founders of (RED) said that they would only accept 50% of profits, I think is unacceptable. In this case I think that they are making too much for being involved with the company. The fact that they are making money from the sales of (RED) does not seem like corporate responsibility to me, but only to the consumer.
