With the Market at consistent
growth with products creates more wants and needs. The continued growth of
products is successful in the marketing concept. The definition of marketing is
the total of
activities involved
in the
transfer of goods from the producer or seller
to the consumer or buyer, including advertising,
shipping, storing,
and selling.
While developing products does make a successful market and marketing strategy.
The increase of products goes with the philosophy of production orientation. The
more the manufacture develops, the more needs need to be filled. Customer satisfaction
is important to maintain for a company, and for a customer to be loyal to a
company. In my mind, the marketing concept will always come from a production
marketing point of view. This is the type of philosophy that focuses on the
internal capabilities of the firm, rather than the needs of the customer. The production
way, is not bad, when the economy is doing well. If we didn't have this type of
philosophy than there would be no new products for the consumer to indulge in.
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