In response to Will Redding, GE and marketing.

The question asked is why don’t all companies market themselves like GE? After not reading the article that is being talked about( not provided) But from informal knowledge, I do know that GE is a very broad company, while first starting with a few products, has had the opportunity to be a jack of all trades sort of company. The only reason why I can think of, is bigger companies send their marketing business out to marketing companies because they haven’t been successful in the past and they put more trust into someone that has done the research, and has the cliental to advertise effetely.  Then with other companies that might be smaller, just don’t always have the resources to have a marketing department. The Research and Development department sometimes take up the most resources and if not done right they could be wasting money.