Thursday, March 7, 2013
Response to Lindsey's post about Value and Service.
After reading Lindsey's article on Customer's value and stratification it made me reflect on who I am as a consumer. I am a college student, so I try not to spend money, because I simply don't have any! There are certain products that I buy because I like how they work and they are just the products that I buy. So yes, I base my value of a product more on the physical product. I base the value on what it does for me, where I find the product, and sometimes the ingredients. The service that I get at the the place of purchase doesn't normally affect if I buy the product again. If it is a product that I buy normally then the service doesn't matter, but if I am at a specialty store, and the attitudes are bad, and the service is bad, than I would probably not go back to that location.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment