Men’s nail polish we often think is out of the question, but
is starting to show up in kick boxing and martial arts, to cover up banged up
nails. Its started with Former Ultimate Fighting Championship star Chuck
Liddell, he started to sport a pink polish during fights. He said that it would
occasionally help him chat up women, along with seeing polish on famous actors.
AS a retired fighter, he started his own cosmetic line, which included polish
paint that were named “manly colors” Such as “burnin rubber” and “gasoline”. His website he says is way over the top,
pointing out that it’s just for males. After he saw his sales increasing to
males that aren't into fighting and don’t have ruined nails, “just looking for
a bit of flare” he softened his marketing approach. The company sells about 400
pens a month. Female nail polish
industry is still at an all time high, but because of the flexibility of social
norms, male nail polish is being accepted into the market. In the years past It
was thought as less masculine because you were taking care of yourself, but
today, men are seeing the importance of taking care of yourself. I think this
website proves that we are pressured by celebrities to use certain products. Have
you ever been more likely to use a product that you've seen a celebrity use?
Alpha Nailart official website- http://www.alphanail.com/#starterkit
Alpha nailart Youtube - http://www.youtube.com/watch?v=ujPBA2HKPus
Article- http://www.businessweek.com/articles/2013-03-14/mens-nail-polish-joins-the-cosmetics-market#r=nav-f-story
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