(RED) Marketing details.

After the launch of (RED) it was stated that $100 million was spent on marketing, while only actually a quarter of that was given to charity. The industry should realize that this is not good advertisement for the company. I think that there is no reason for the criticism to be justified, because they should have seen this coming. I understand that Oprah was supporting the cause, but there was no reason to spend way more on a "good" cause than what was actually given. My thought is that they must have assumed that there was going to be a time where they wouldn't have to spend a lot on marketing, and they would have gotten the funds to donate, but when will that time come? If I was a personal supporter of (RED) then I would stop supporting the company, because their mission behind the marketing that they have done doesn't seem credible to me. Unfortunately, there is a part of their supporters (ones who buy their product) that will never know how much they spent on marketing, and how little was actually given to charity. They will continue to buy the (RED) symbol, thinking that they are doing well. When really the facts don’t match up.